If you want to build anything great, sooner or later it happens to everyone that there will be tough times.
Maybe they are tough emotionally, financially, spiritually, physically, or maybe even all of this at once.
If times are rough it´s very healthy for you to go inside yourself and remember the core reasons why you wanted to build or do what you are doing in the first place.
If you started your business journey only for the sake of making money quickly, if things get rough I think this won´t give you enough motivation to keep going.
Intrinsic motivation that comes right out of your core is way stronger than if you get motivated by material things, status, or fame coming from the outside.
You can ask yourself the following questions:
1.) Is what I´m doing important enough first for myself and others that I´m willing to go through these tough times?
2.) Is the timeframe of these tough times foreseeable ending soon, or will this most likely go on for a very long time?
The bottom-line question is, if it´s important enough for the bigger picture of your life that you keep doing what you are doing until you reached your life and or business goals.